Check out these episode highlights:

01:01 – Can you tell us about the first Assassin that you have identified, which you state leads to haphazard marketing at best, and at worst, results in a complete waste of marketing budget and associated time?

02:32 – You say that the second Assassin is the prime cause of procrastination and paralysis when it comes to taking action on your marketing – can you explain what this is, and also how we can overcome this stumbling block?

04:34 – Assassin number three results in most marketing campaigns only achieving a fraction of the results they are perfectly capable of achieving. So how does this Assassin show up, and what are the steps to eliminating it for good?

06:36 – What’s the final Assassin that inevitably leads to much marketing activity being shot dead in the water, before it has actually had a chance to work?

08 :20 – Richard’s Website Address.

Tweetable Takeaways from this Episode:

"You must have goals and strategies to attract new customers. Then create a detailed roadmap that you look at often" - @richard_lomax Click To Tweet "When you are not sure where you are going to get return for your money you procrastinate and that is death in marketing. So learn how to test your market" - @richard_lomax Click To Tweet "You have got to know how to engage with clients because it all comes down to getting attention and getting noticed" - @richard_lomax Click To Tweet "For you to avoid distraction, make yourself accountable to someone who is outside your business for your progress" - @richard_lomax Click To Tweet

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